KeyRingtones.com
KeyRingtones.com is a special division of KEYFAX NewMedia in partnership with Dave Bristow (technical music / FM consultant to Yamaha and MI industry synthesizer specialist). This partnership brings together the key ingredients needed to bring a large library of high quality ringtones, “KeyRings”, to the cell phone market.

Dave Bristow is not only a 20 year veteran of this technology and a highly skilled programmer, he is also co-author of “FM Theory & Applications… for Musicians, by Musicians”. His unique perspective and expertise enables KeyRingtones.com to define, train and guide a team of programmers and composers, which is essential for the growth and development of this specialized ringtone business. He is a consultant to Yamaha LSI division providing development and marketing support for MA series chips.

Keyfax NewMedia
Keyfax NewMedia was founded in 1994 to market its proprietary MIDI Sample concept: 'clip music' recorded by real musicians direct in MIDI, produced under the brand name of Twiddly.Bits that has grown to become the largest and most popular collection of MIDI samples in the world.

The initial motivation behind the Keyfax Twiddly.Bits libraries (back in 1994) was to raise the bar in “MIDI music” through the production and application of short catchy phrases that had been recorded by real musicians.

Twiddly.Bits material has gone on to become a staple in applications ranging from TV/advertising stings (America’s Most Wanted) to mood libraries (for Beatnik), to ear-catching arpeggios (the flute flutters and guitar strums) in the current best-selling range of Yamaha synthesizers.

Twiddly.Bits’ inherent benefits of file size and musical immediacy make them perfect items to be used as ringtones where the receiver/engine can handle MIDI data.

Keyfax NewMedia has considerable experience in marketing and retailing digital delivery through both the Twiddly.Bits libraries, and also prime music content sites for Yamaha (Motifator.com and SNinety.com) that offer sophisticated on-line delivery services from OS to content.